![]() Are you trying to drive traffic in order to sell a product? Trying to grow an audience, mailing list or community? Trying to develop yourself as a writer or creator? Trying to spread awareness of a cause or subject you're passionate about?Įach of these purposes have their own needs, and simply taking a moment to consider what you're hoping to achieve can help make your content calendar more useful and tailored to your needs. To set yourself a schedule 'simply because content schedules are good' is rarely a good approach instead, it's always helpful to step back and ask what exactly it is you're hoping to achieve with your content. Content purpose: When you're in content planning mode, it can be easy to lose sight of the bigger picture. Whatever the bar setting a quality standard for your content will help you plan your content calendar more realistically-so that you don't set yourself unachievable goals, then sacrifice on quality in order to meet them. That might be as simple as letting each article sit for 24 hours before publishing-giving yourself a chance to review the piece with a fresh pair of eyes, and avoiding any hurried or rushed publications. ![]() Every business and project is different and each should settle upon a clear bar or standard of quality that must be met before hitting publish. Quality: It's one thing to set yourself a 20 article target-another to actually deliver on that content. The frequency of creating and publishing these posts will depend on some other factors though-time (or cost) needed and quality being primary among them. In your research, you're confident that each targeted keyword article can bring you 500 page visits per month working backwards from our goal of 10,000/month, you can quickly see that 20 published articles are needed. When it comes to working backwards, an example might look like this: Suppose you'd like to eventually drive 10K visitors/month to your site, and that you'd like to focus on organic SEO as your strategy. The second approach, on the other hand, can be more forgiving and suitable to side hustles, passion projects and personal blogs where the real objective is the creative and publishing process itself. The first approach is typically best when your content has a clear business goal or monetization objective. 1) Work backwards from some clear target or business-related goals to discover how much content is needed 2) Set yourself a clear process goal to hold yourself accountable. Publishing frequency: There are two approaches you can take to determining your publishing frequency. Let's take a quick look at some guidance on each of the above. If you've already spent some time fleshing out a content strategy, many of these questions will answer themselves. ![]() ![]()
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